Addix' Velveeta Jersey Makes National Debut
For the first time, Addix is going national by having an Addix-produced jersey featured on a major brand promotion. An Addix football jersey, produced for Velveeta as a part of their NIL deal with LSU kicker Cade York, was designed, produced, and shipped from Addix’ facility in Lowell, MI earlier this month.
Watch the commercial below.
WE JUST SIGNED @YorkCade TO THE BOLDEST CONTRACT EVER. AND YOU COULD BE ROLLIN’ IN QUESO, TOO. CO-SIGN THE #VelveetaQuesoContract TO GET QUESO RICH, JUST LIKE CADE. https://t.co/xruO7mczhY pic.twitter.com/c7dq0hEhmp
— Velveeta (@EatLiquidGold) September 22, 2021
August 30th, representatives reached out to Addix for this unique opportunity to showcase what our art and production teams can do. The Velveeta themed cheese jersey idea was sent over by their team, and our artists got to work replicating the jersey.
The artwork was finalized and ready for production on September 8th and with the jerseys needed in hand on the 12th, our production team was up to the task. The jersey went through the Addix printing, transferring, cutting, and sewing process over the next two days and was sent out from our production facility in Lowell, MI on the 10th. The jersey arrived on time for Cade York’s shoot two days later. Learn more about Velveeta’s Queso Contract at Velveeta’s website.
York is a junior at LSU from McKinney, Texas. He earned 2020 Second Team All-American honors in a season with a career high field goal made of 57 yards. He is 4 for 4 so far this season with a high of 56 yards.
You can read about Cade York’s endorsement deal with Velveeta here and we’ll be sure to share more Velveeta jersey content throughout the week!
Karen and Chelsea of the Addix Artwork team worked with Velveeta to match their concept design.
The dripping cheese effect is just one of the ways Addix can utilize sublimation to bring a wow factor to your uniforms/jerseys.
SHOW UP ON GAME DAY DRIPPIN’ WITH THE GRANDE. CO-SIGN THE #VelveetaQuesoContract FOR YOUR CHANCE TO SCORE FREE QUESO https://t.co/OU9YitITi6 pic.twitter.com/7s7TIt48lF
— Velveeta (@EatLiquidGold) September 29, 2021